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# Convergence Point Media

An independent media agency offering healthcare-specialized media strategy, activation, & measurement.

## Sitemaps

- [XML Sitemap](https://convergencepointmedia.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](https://convergencepointmedia.com/) - An independent media agency offering healthcare-specialized media strategy, planning, activation, and measurement.
- [Services](https://convergencepointmedia.com/services/) - Our expertise and decades of experience in both media and healthcare give us the opportunity to make an impact on your omnichannel marketing campaigns in unique and measurable ways. A selection of our integrated services is listed below. Audience Identification & Segmentation Through sophisticated market analysis and deep understanding of patient care pathways, we identify
- [Contact](https://convergencepointmedia.com/contact-2/) - Get In Touch Have questions? Want to work together? Fill out the form below. Name Email Phone Number (optional) Message CONTACT US Job Inquiries We’re always looking for new talent with healthcare or pharma marketing experience. We’re often less concerned with filling a specific role than we are with finding people with drive, dedication, compassion,
- [About](https://convergencepointmedia.com/about/) - Success Starts Here Whether you’re looking to launch a new product in a crowded marketplace, or trying to expand your brand’s market share for a third line treatment of an ultra-rare disease, we can light the path to connect your brand to the most relevant and ready-to-activate audiences. Every patient and provider has fluid individual needs,
- [What We Stand For](https://convergencepointmedia.com/what-we-stand-for/)
- [Our Approach](https://convergencepointmedia.com/our-approach/)
- [Client Quote](https://convergencepointmedia.com/client-quote/)
- [Brand Promise](https://convergencepointmedia.com/brand-promise/) - Our experienced team is collaborative and nimble.
- [Our Values](https://convergencepointmedia.com/our-values/) - To put it bluntly, we care more than we have to. The same core beliefs that guide CPM’s business practices and fuel our commitment to our clients and employees also drive us to make a positive impact on the world. Our expertise and decades of experience in both media and healthcare gives us the opportunity
- [Join Us](https://convergencepointmedia.com/join-us/) - We’re always looking for new talent. We’re often less concerned with filling a specific role than we are with finding people with drive, dedication, compassion, and an entrepreneurial spirit that builds on our small but dynamic group. Current skill set needs:— Analytics and Reporting— Paid Search Management— Paid Social Management
- [Join us 2](https://convergencepointmedia.com/join-us-2/) - Healthcare experience is a huge plus. Please email careers@convergencepointmedia.com to learn more!
- [Our Process - Evolving Ingenuity](https://convergencepointmedia.com/our-process-2/) - Our focus on client service contributes to our and our clients’ success only because it is backed up with extensive category experience. We have helped clients prime their audiences for launch, succeeded in lifting market share for established brands in competitive markets, and exceeded client goals for reach and retention of ultra-rare disease audiences. No
- [Our Process - The Metrics of Care](https://convergencepointmedia.com/our-process-1/) - The Metrics of Care The same precise, empathic, dedicated approach required to anticipate and deliver on client needs also applies to the patients, caregivers and healthcare professionals that our clients serve. We begin with understanding your audience segments from a human perspective, diligently tracking behavioral patterns, media interactions, and brand engagements to ensure we are
- [Intro](https://convergencepointmedia.com/intro/) - An independentmedia agencyoffering specializedmedia strategy,activation, & measurementfor healthcare brands.
- [Get In Touch](https://convergencepointmedia.com/get-in-touch/)

## Brand Promises

- [Brand Promise 1](https://convergencepointmedia.com/brand_promise/brand-promise-1/) - Our processes are born from experience and success. When change demands evolution, we rise to the task.
- [Brand Promise 5](https://convergencepointmedia.com/brand_promise/brand-promise-5/) - We universally assign top tier talent to client accounts.
- [Brand Promise 4](https://convergencepointmedia.com/brand_promise/brand-promise-4/) - We hold ourselves—& our clients—to the same sterling standards of integrity and dedication.
- [Brand Promise 3](https://convergencepointmedia.com/brand_promise/brand-promise-3/) - Our experienced team is collaborative and nimble.
- [Brand Promise 2](https://convergencepointmedia.com/brand_promise/brand-promise-2/) - We do not pursue new business at the expense of our clients’ goals and potential.

## Client Quotes

- [Client Quote 5](https://convergencepointmedia.com/client_quote/client-quote-5/) - So impressive, and I know this was no easy feat…your intentional collaboration and strategic mindset kept it simple and focused as we moved into our second full year of launch …You took learnings from our initial run and strategically thought through how to optimize, evolve, and amplify to make the HCP media plan work harder
- [Client Quote 4](https://convergencepointmedia.com/client_quote/client-quote-4/) - Our working partnership with CPM has been extremely beneficial for our brand growth and marketing success and an overall very positive experience. In particular, their senior leadership pays close personal attention to the account and responds in a timely manner to a myriad of requests, large and small. We recommend them wholeheartedly to anyone looking
- [Client Quote 3](https://convergencepointmedia.com/client_quote/client-quote-3/) - Prior to working with CPM, we already had an impressive database of patients as our organization has been actively interfacing with the community for almost 20 years, and yet over 80% of the CPM generated outreach responses were new to us! In just the pilot, CPM’s outreach programs achieved double our planned response rates- not
- [Client Quote 2](https://convergencepointmedia.com/client_quote/client-quote-2/) - This team makes this look easy, but this was a big lift…there were many weeks of thoughtful collaboration in the creation of a laser-focused plan, complete with segmentation lists, as well as developing and launching the display media and metrics." —Kristen Gilot-Dowd, Launch Brand Lead, Biosciences Organization
- [Client Quote 1](https://convergencepointmedia.com/client_quote/client-quote-1/) - CPM made a very strong impression right from the first All-Agency planning meeting as strategic contributors. They were consistently the most prepared agency on the roster and really made an impact on the brand’s overall marketing results.” —Tina Sampath,Director, DTC BrandMarketing, Gilead Sciences

## Services

- [Integrated Analytics & Measurement](https://convergencepointmedia.com/services/integrated-analytics-measurement/) - Beginning with a custom framework that connects media efforts to high-value digital conversions and brand goals, our holistic approach integrates paid and organic campaign efforts with website data. Comprehensive monthly or quarterly readouts provide deep insights and guide optimizations that are most relevant to brand goals – resulting in a higher return on investment.
- [Media Activation & Management](https://convergencepointmedia.com/services/media-activation-management/) - From partner selection, negotiation, and contracting to ongoing testing and optimization, we handle all the details and steward your investment as our own. Our healthcare specialization is especially crucial when navigating regulatory constraints and ensuring effective compliance.
- [Media Strategy & Planning](https://convergencepointmedia.com/services/media-strategy-planning/) - Efficiently engage and convert audiences using the ideal mix of media touchpoints across all relevant channels. Our media expertise spans channels like paid and organic search, programmatic targeting and bidding, premium display, TV and digital video, custom programs, point-of-care, social media, and more.
- [Audience 
& Messaging Segmentation](https://convergencepointmedia.com/services/audience-messaging-segmentation/) - Leveraging knowledge of the market space, audience treatment journeys, and verified media consumption behaviors, map the most qualified healthcare professional and patient audience segments to the right content and placements.
- [Market Evaluation](https://convergencepointmedia.com/services/market-evaluation/) - Documented investigation of market, brand and audience landscapes informs our approach and guides ongoing campaign improvements – including via competitive research reports and using social listening services.